The Ahpra and TGA advertising rules keep shifting. We’ll help you keep up, by checking your whole website, words and images. You’ll get a report that tells you what looks fine to us, what’s risky and what to say instead. Need help making the changes? We can cover that too.
Enquire and we’ll check your homepage first, free.
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Fictional clinic shown, for demonstration only. Open a marker to see each advertising breach.
An audit of your practice website. We go through every page, words and images, check it against the current Ahpra and TGA advertising rules, and send you a plain report of what needs changing and what to say instead.
Who it’s for
Two ways to do it
Audit
You make the changes. Starting at
$1,290plus GST
Audit & Implementation
We make the changes with your sign-off. Starting at
$2,690plus GST
We look at every page, words and images, and check it against the Ahpra and TGA rules. Everything that needs attention goes in one report, with the rule it comes under and how serious it is, so you know what to deal with first.
Advertising review, v1
4 September 2026, 9 pages read
“Zeltora® anti-wrinkle injections”
Home page, treatments
The rule it comes under
Therapeutic Goods Act s42DLB(7)
Two findings on one line: the brand name, and the phrase used in its place.
14 findings, ranked by how serious they are
For everything we find, we write a replacement line that keeps what you meant and drops the risk. It’s in your voice and ready to paste in, so you’re not stuck rewriting your own site.
Safer wording
1 of 11
On the site now
Wrinkle-Free Guarantee.
Written for you, in your voice
Softer lines. Still your face.
Why: a guaranteed result is a promise no treatment can make.
11 lines rewritten, ready to paste in
Audit & Implementation
If you choose Audit & Implementation we’ll make the changes in your site ourselves: the new wording, new images, all with your sign-off on every change. The layout stays intact, the design consistent, because building these sites is what we do.
Then we’ll run you through it again, so you can see what changed.
southcliffskin.com.au, treatments
Live
Before
Zeltora® anti-wrinkle injections
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Now
Consultations for facial lines and volume concerns
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Edited in
Both cover one website of up to 15 pages.
You want to know where you stand, and you’ll make the changes yourself or with your own team.
from$1,290$1,419 with GST, one website
Within 3 business days of receiving your details.
Rather the changes were done for you? We’ll write the replacement wording, supply new images for the ones that have to go, and your site goes live with your sign-off on every change.
from$2,690$2,959 with GST, one website
Quoted after the audit. Changes go live within 3 business days of your final approval.
Not sure yet? Enquire and we’ll check your homepage free, before you decide anything.
Most practice sites fit within the package scope. One website means one domain. If yours is bigger, or practitioners have their own sites, say so in the form and we’ll quote it before anything starts.
Some of what comes up most often. The full list we check for is a lot longer.
Claims about results or outcomes that can’t be backed up
Testimonials and reviews, including the ones set into images and graphics
Before-and-after photos, and any photo that makes a claim on its own
Discounts, offers and inducements without their terms stated
“Specialist” and other titles the register doesn’t support
Prescription-only medicines named or described where they shouldn’t be
Treatments described without their risks
Wording that encourages people to use a service they don’t need
We check each one against the current Ahpra advertising guidelines, the Therapeutic Goods Advertising Code, and the September 2025 cosmetic guidelines where they apply. Everything in your report names the rule it comes under.
Why Brightfolk
There are three other ways a practice gets this done. Here’s how they compare on the things that matter.
| What you get | Do it yourself | A copywriter | A health lawyer | Brightfolk |
|---|---|---|---|---|
Words and images both looked at | ||||
Pages covered | ||||
Video on the site watched | ||||
Each finding tied to the rule, with how serious it is | ||||
Safer wording written, in your voice | ||||
A safe image for any photo that has to go | ||||
Changes made on the site without breaking the layout | ||||
A dated record of what was checked | ||||
A legal opinion you can rely on | ||||
Turnaround | ||||
Typical cost, one website |
Copywriter figures are from published packages, September 2026. No law firm publishes a fee for this, so the lawyer figures are our estimate from published hourly rates. Your indemnity insurer’s advice line will answer a specific question at no charge, and Ahpra doesn’t approve advertising.
Day 1
About two minutes. Your website, which package, and anything on your mind.
Days 1 to 2
Every page, words, images and video, against the current rules. A tool we built for this job does the first pass. Then one of us goes through everything it found.
Day 3
Everything we found, the rule it comes under, safer wording for each one, and a 30-minute call to run through it.
When you’re ready to go
Nothing is written or changed until you’ve seen the audit, approved the quote and said yes. This part runs on your clock, which is why the second three days start here.
Days 1 to 2
New wording in your voice, new images where they’re needed, and the layout left as it was.
Day 3
You sign off every change, then we go through the site once more so you can see what changed.
It isn’t legal advice.
We’re writers and web designers who have worked with regulated practices. We’re not lawyers. If you need a legal opinion, we’ll say so and point you to one.
It isn’t a compliance certificate.
No one can give you an official one, because Ahpra and the National Boards don’t approve advertising. They don’t give legal advice about it either.
It isn’t ongoing.
A site check is a snapshot. Websites are always changing, whether it’s a new staff bio, a heading tweak by your SEO contractor or an updated service list, and the guidelines can change too. Neither package includes ongoing monitoring. We can point you to that, too, if you’re interested.
It doesn’t cover everything you publish.
This package covers your website. Not your socials, Google Ads, printed material, email campaigns, or anything behind a login.
It isn’t a rewrite of your marketing.
We change only the risky lines and keep your meaning. We don’t rethink your positioning or your services.
It doesn’t decide for you.
Every change we suggest stays a recommendation until you approve it. The site is yours, and so is the final say on what it says.
Brightfolk is Tony and Laura, with a small team behind us. We build and look after websites for regulated practices, and this package grew out of that work. The people who do the audit are the people who write the new wording and make the changes, without breaking your site.
Basically any. Most of what we build is Squarespace, Webflow and WordPress, and we work in Framer, Showit, Wix and custom builds too. If it has an editor we can log into, we can make the changes.
Audit works on any site at all, because we only look at what’s already published. We’ll see what you’re on when we look at the site, and confirm before you pay anything.
Not for Audit. We read the site the way a visitor does, so we don’t need anything from you. That also means anything behind a login, or inside a booking system, isn’t part of the audit. If we find parts of your site are off limits to us, we’ll tell you and work out what to do next.
Audit & Implementation means we’re editing your site, so we need editor or admin access to your platform. We ask for it after you’ve signed the agreement and you can remove it as soon as we finish.
If an agency or a freelancer looks after the site, they’re usually the ones who grant it. Tell us who manages it and we’ll work that out with you before we start.
List them in the form and we’ll quote them together. We can price them as a package, making it more cost effective for you.
Our own tool does the first read, and a person does the rest. In a test we ran in October 2026 on eight clinic homepages, our tool was the most precise of the AI tools we tried. More of what it pointed out turned out to be a real risk, and it didn’t make up a single quote. It also missed more than the others did, so we never rely on it alone.
One of us reads every page of your site, checks each thing the tool found and adds what it missed. The tool takes the slow first read off our hands, and that’s what keeps the price down.
We list everything, however much there is, and that part of the price doesn’t change. That’s the Audit.
Implementing the changes starts at $2,690, which covers moderate changes across 15 pages of a standard website. For bigger jobs we increase the quote modestly, depending on what the audit turns up.
Whether you make the changes yourself or have us do it, the report ranks the findings so you know what to change first.
Yes. A lot of what gets practices in trouble isn’t in the page text at all; it’s a claim set into a graphic, a testimonial laid over a photo, a price in a promo tile. The tool reads text in images the same way it reads the page.
Anything it picks up is then read by one of us before it reaches you. The machine finds it, a person decides whether it’s real and writes what goes in its place.
Yes, up to 3 of them and 10 minutes in all, on the pages we audit. A typical clinic site has a welcome video and maybe a treatment explainer or two, so that tends to cover it. If you have more, we’ll list what’s there and quote the rest.
What we can’t do is reshoot. The fix for a video is usually a new caption or overlay, a trim, or taking it down. If you have the source file, we can make the edit with Implementation.
If a photo has to come down, we look in your own photo library first, if you have one and can give us access. If there’s nothing suitable, we art direct an AI-generated image to match your established brand image style and finish it by hand, or we rework the layout so the spot isn’t needed. Either way you’re not sent off to a stock library. And don’t worry, we hate AI slop as much as you do. You won’t get AI-looking results. Ever.
What we won’t make is a person presented as a patient, or anything that reads as a result. A generated version of a breach is no better than the original.
6 images are included with Audit & Implementation. If a whole gallery has to come down, that’s a bigger design job and we’ll price it before we start.
We check your homepage first, free. Within one business day you’ll have what we found on it, with the rule each one comes under, plus a confirmed price, a start date and the agreement to read.
No payment before that. If it isn’t right for you once you’ve read it, that’s a fine place to stop.
Send the details and we’ll check your homepage first, free. You’ll have what we found, a price and a start date within one business day.
About two minutes.
Brightfolk Studio is not affiliated with or endorsed by Ahpra, the TGA, or any National Board. Prices in AUD. Last reviewed 23 October 2026.
