Consultants and practitioners mostly get work through referrals, so nobody lands on your site cold. Everything they’d ask you on a first call, they’re asking your website instead. And most aren’t built to answer.
Brand, words, design, build and SEO, all from the same small team.
Logo, colours, type, imagery and assets. Plus templates and how to use your brand day-to-day.
A professional look is a given. We get you looking like an established player.
We handle your copy, so you’re not staring at a blank page trying to describe yourself. It sounds like you, and it’s written to get the right people to reach out.
The behind-the-scenes setup so people can find you: sound structure, optimised pages, the details search engines look for, and the terms your clients actually search. It all comes with the website build.
We show you how to run it yourself, with no monthly retainer to keep it live, and we’re on hand for 30 days after launch to sort anything that comes up.
“Very approachable, efficient, and took the time to answer all of my techy questions.”
[01]
A kickoff workshop, then we dig in: your market, your competitors, the clients you’re after, and what your customers already say about you.
[02]
We turn that into your positioning: who you’re for, what you do, and why someone picks you, clear enough to fit on a single page. It’s the thinking the whole site is built on.
[03]
Brand, words, website, and SEO, built together as one job.
[04]
We put it live, show you how to run it yourself, and stay on hand for the first month.
Two packages, plus a sprint, shaped by years of work with consultants, advisors and practices like yours.
Everything to get a site that brings in work, for when your brand’s already sorted and the website’s the thing letting you down.
From $9,000 + GST
About 3 to 4 weeks
The full system, made to fit together: brand strategy and identity, then the site built on top of it. It’s most of what we do, and where the work’s strongest, because nothing’s bolted on afterwards.
From $15,000 + GST
About 5 to 6 weeks
For interior photographers
A done-for-you, two-week website sprint for interior photographers, created with Nat Spada.
Tony and Laura, with a small team behind us.
At a lot of studios, once you've signed, the real work gets handed down to junior staff, or spread across a few separate vendors you have to keep in sync yourself. With us, the people you talk to are the people doing the strategy, the design, the words and the build. Same faces the whole way through.
Probably, if you’re winning work through reputation and referrals but your website doesn’t show it. Maybe you’ve been going a few years and the site hasn’t kept up with where you’ve got to. Or you’re a consultant, coach, lawyer or health practitioner who’d rather be taken seriously than chase clicks.
Probably not, if you’re just starting out and want the cheapest site you can find, or a two-grand template with your name dropped into it. Same if you need an online shop, a listings site, or a lot of complicated parts wired together.
Because it’s a lot cheaper to change your mind on paper than halfway through a build.
Most people come to us wanting a better-looking website. Then we start asking questions, and the harder problem turns out to be describing what you do in a way that lands with someone who’s never met you.
That’s what we start with. A workshop, a look at your market and what your clients already say about you, then strategy on a page we can all agree on. After that everything goes quicker.
If you’ve already started the strategy work, show us and we’ll talk about scope.
Squarespace, Webflow, WordPress, or a custom build. We pick it together during the project, based on how you’ll actually run the site once it’s live rather than the tool we happen to like best.
Whichever we use, we teach you how to run it before we hand it over, and you won’t need to pay us a monthly fee to keep it going.
We’ve also been building websites in Squarespace for years and are Gold Partners.
It depends on how much is involved. A brand on its own usually takes three to four weeks. A full brand and website is more like five to six.
We’re a small team, so we only take on a few projects at a time. There’s normally a four to six week wait before we can start, so it’s worth getting in touch early if you’ve got a deadline.
Send us the logo when you get in touch.
If it’s strong and holds together, we’ll build the site around it. If it’s drifted from where your business is now, we’ll say so, and give you a price for both ways: freshen up the brand, or work with what you’ve got, and it’s your call from there.
Most of our clients are in NSW, but plenty aren’t.
We do everything over video calls and messages, so it works the same wherever you are in Australia. Overseas is possible but rare, so mention it in your enquiry if that’s you.
We're Tony, Laura, Alex and Emma. Before Brightfolk, we spent a couple of decades between us in agencies and in-house marketing teams doing everything: campaigns, websites, branding, copy, socials, email marketing, supporter comms, photo shoots, conference stands, the whole sending-to-print dance. Everything.
Most of the experts we meet are excellent at what they do, with branding and a website that don't show it. That drives us batty. So we stopped doing everything and kept the part we're best at: brands that position you properly, websites that get you booked.
“I truly look the part. The identity created across all platforms reflects the standard of work I strive to provide. If I hadn’t had Brightfolk behind me, I would have fallen short or missed the mark.”
Sally Baillie
Accredited Practising Dietitian
“Really love the aesthetic, the colours are awesome and the images really bring it to life.”
Dr Jamin Day
Director, Three Circles
“I have gotten SO many messages about how on point the branding is.”
Chantelle Ralevska
Psyber
“These guys are the real deal. SonoSpace is where serious research meets butt jokes and happy hour. I wasn't sure how we'd get that into a brand identity ever. And they nailed it. Stoked. It's authentic and looks sick.”
Bryce Allen
Founder, SonoSpace
“We're not a stock-standard therapy group, and we needed a brand that reflected that. Huge relief, we're so glad we took the plunge and did this. Tony and Laura really understood our vision. We LOVE the result, and can't wait to launch with confidence!”
Alice Palmer
Homegrown Child Development
“Brightfolk assistance with my website and marketing has been invaluable. This website makes me feel so proud and excited. Can’t thank the team enough!”
Anita Andrea
Interior architectural photographer
“Tony and Laura are both amazing at what they do! For many years I wasn't happy with my website - and now… I can't wait for people to have a play with it and enjoy the experience. Brightfolk Studio were so easy to work with and I would go back and use them time and time again. You're both brilliant. Thank you so much for creating my dream website!”
Candice Harvey
Leadership coach
“What Brightfolk have done for Boldside is just mind-blowing! It's world-class. They completely overdelivered—it's next level. I keep looking at our website, it makes me so proud.”
Shelley Johnson
Boldside
