01
Brand Identity
Full identity systems for service businesses that need to look as expert as they are. Strategy first, then the visual system that proves it — from positioning through to everywhere your brand shows up.
Brand servicesWHY WE EXIST
You've spent years getting good at the work. The website you built in a weekend doesn't show it — so the clients you'd most want can't tell you from someone half as good.
So we start with the strategy, not the homepage. What you sell, who for, and why you over the cheaper option down the road. The website comes last — and by the time we build it, it finally reads at the level you actually work at.
What we do.
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Websites
Custom Squarespace builds and Launch Labs sprints, built to bring in the work. Copy and strategy included, because a good-looking website saying the wrong thing still loses.
Website services03
SEO
Local SEO foundations that get you found without wrecking the design you just paid for. For service businesses ready to own a channel that doesn't disappear when the ads stop.
SEO services
HOW WE WORK
One team, four steps, start to finish.
01
Diagnose
Two weeks of structured questions before we design a thing. We find out what you actually sell, who you sell it to, and why they should pick you over the alternative.
02
Position
We turn that into a positioning document. Category, audience, your angle, the message. It becomes the thing every design decision gets checked against.
03
Design
Identity, website, copy. Built by the same small team that did the strategy — so nothing gets watered down passing between people.
04
Launch
We put it live, hand it over, and show you how it all works. Then we're around for thirty days to fix anything that needs fixing.
PRICING
Two ways to work with us.
Pricing follows fit, not the other way around. Both paths start with the same intro call.
FIXED SCOPE · ONE WEEK
Launch Labs
From $5,000 + GST
A guided five-day website sprint for service businesses ready to launch fast without compromising the work.
- Industry-specific Squarespace template
- Two days of structured strategy
- Copy written by us, not you
- Launched site by Friday
- 30-day post-launch support
STRATEGY-LED · BUILT AROUND YOU
Custom
From $8,000 + GST
Bespoke branding, websites, SEO, or combinations of the three — scoped after we've worked out what you actually need.
- Full diagnosis and positioning workshop
- Brand identity systems
- Custom Squarespace builds
- SEO Foundations
- Combined engagements (brand + web most common)
Also: SEO Foundations from $4,500 + GST. Read more
KIND WORDS
These guys are the real deal. SonoSpace is where serious research meets butt jokes and happy hour. I wasn't sure how we'd get that into a brand identity ever. And they nailed it. Stoked. It's authentic and looks sick.
Bryce Allen
Founder, SonoSpace
What Brightfolk have done for Boldside is just mind-blowing! It's world-class. They completely overdelivered — it's next level. I keep looking at our website, it makes me so proud.
Shelley Johnson
Boldside
We're not a stock-standard therapy group, and we needed a brand that reflected that. Huge relief, we're so glad we took the plunge and did this. Tony and Laura really understood our vision. We needed our brand to reflect our warm, child-focused, family-based approach. We LOVE the result, and can't wait to launch with confidence!
Alice Palmer
Homegrown Child Development
A seamless, thoroughly enjoyable process! The team at Brightfolk made very unfamiliar territory easy to navigate, whilst helping me realise what I didn't realise — I truly needed to create a professional, high-end online presence. I am so happy to have worked with them!
Sally Baillie
Accredited Practising Dietitian
COMMON QUESTIONS
The questions we get asked twice a week.
Because what you want and what your business needs are usually two different things — and the gap between them is exactly what causes expensive rework six months in.
Most clients arrive with a clear idea of what they want their site to look like, and a much fuzzier idea of what it needs to do. Strategy is how we get clear on the second part. It usually takes about two weeks. After that, design moves faster, decisions are easier, and nothing gets built that we'll regret.
If you genuinely already have all that worked out — positioning document, audience map, the lot — tell us on the call. We'll skip the bits you don't need.
Then we build around that, not over it.
A lot of our clients are solo or near-solo founders whose reputation is the business. The job isn't to manufacture a corporate identity — it's to make sure the website matches what people already know about you when they get there.
We're not interested in turning you into a faceless agency. We're interested in making sure the version of you online is as good as the version of you in the room.
Launch Labs is one week, start to finish. Custom engagements run four to eight weeks depending on scope.
A brand-only project is usually 3–4 weeks. A full brand + website is 6–8 weeks. SEO Foundations is 2–3 weeks but can run alongside other work.
We're a small team, so we work on a small number of projects at once. Most engagements have a 4–6 week lead time before we can start. Worth booking a call early if you have a deadline.
Yes — and honestly, that's how most engagements run.
Brand without website is half a job (you've got the identity but nowhere to apply it). Website without brand usually means we end up rebuilding the brand anyway during the strategy phase. Combining them is faster, cheaper, and produces better work because nothing gets handed off between teams.
Show us the logo on the call.
If it's strong and consistent, we'll build the site around it. If there's a gap between the logo and what your business is now, we'll tell you — and we'll quote both options (refresh the brand or work with what you've got). Your call from there.
Most of our work is with NSW businesses, but a good chunk isn't.
We've worked with clients in Brisbane, Melbourne, Adelaide, and the Sunshine Coast. The strategy and design work is the same wherever you are — we run everything over Zoom and async. The only thing that's specifically local is SEO citations and Google Business Profile work, and we handle those for any Australian state.
International? Possible but rare. Ask on the call.
Oh, hey!
We're Tony and Laura. One visual, one verbal. We run Brightfolk out of Sydney with a small team.
We work with consultants, coaches, and professional service providers who've built real expertise but have a website that doesn't show it. Our job is to make the website catch up.
THE TEAM
Tony Allen
Co-owner. Design and web.
Laura Allen
Co-owner. Word nerd.
Alex Rigby
Digital marketing.
Emma Pavlich
Operations.